Julius Caesar – Conflicting Perspectives

Every text is constructed for a purpose; the composer is trying to convey and embed their agenda into the reader by persuading them to accept their perspective on key events, personalities and/or situations. Through the manipulation of various textual forms, structures and language composers persuade their audience to adopt their perspective. Composers often decide to present conflicting perspectives to truly engage their audience.By demonstrating the concept of conflicting perspectives the composer is able to glorify their perspective in contrast to another to enforce their agenda, they position the audience through language to side with them. The tight narrative â€Å"Julius Caesar† by William Shakespeare’s utilises the final days of Caesar’s rule and assassination as the catalyst for exploring the nature of political power, conveying conflicting perspectives on imperial and republican rule.Shakespeare’s context shaped the meaning of this play as he expl oits people’s fears at the time to connect with the audience. In contrast, Miranda Devine’s political article â€Å"Felled by an Invidious Green Plot† 19/8/10 (SMH) tells the â€Å"chilling story† about how â€Å"green activists† used political maneuvers to build the support of the public to tear down the timber company ‘Gunns’ and devastate the life of Chief Executive John Gay and the Tasmanian economy.She uses various textual techniques and includes a provocative cartoon at the top, as well as quotes from those supporting her views to convince the reader of her perspective. Devine, known for her conservative view on political and social issues, is deliberately bias against the Greens as she has gained vas wealth through exploiting the countries natural resources such as deforestation. By demonstrating the concept of conflicting perspectives both composers are able to shape meaning to convey their purpose through the choice of textual forms, structures and language.The concept of conflicting perspectives presents the audience choice and involves them in the depiction of the message of the text and the composer’s agenda. In Shakespeare’s renowned play Julius Caesar the concept of political power in ancient Rome, and how political tactics are often used to manipulate the public is explored. The concept of conflicting perspectives is created in the play by the characterisation of Brutus and Marc Antony. Their perspective of Caesar and whether he should rule directly clash, one rguing the side of imperial rule and the other republican rule and hence provide the central conflict throughout the play. At the time the play was composed, this concept was a real threat as the Roman Empire sought new rule following the recent death of the Queen, allowing Shakespeare to toy with the emotions of his audience. With an engaged audience and the manipulation of structures, language and textual forms Shakespeare is able to shape the meaning of the play.The construction of their speeches after Caesar’s death, arguing both personal and public reasons for their views, demonstrates their individual perspective and their attempts to convince their audience of their view. Brutus, â€Å"having to show the reason of our Caesar's death†, argues from a political perspective, believing imperial rule is the best model. His opening lines â€Å"Romans, Countrymen, and Lovers, hear me for my cause† uses inclusive language to immediately build rapport.He agrees that Caesar was an honourable man â€Å"Brutus' love to Caesar was no less than his†, yet his perspective and justification for assassinating him, is ultimately determined by his love for Rome, demonstrated through use of syntactical balance â€Å"Not that I loved Caesar less, but that I loved Rome more†, and is demonstrated through use of rhetorical questions â€Å"Had you rather Caesar were living and die all slave s, than that Caesar were dead, to live all free men? † which invites the audience to side with his opinion.Through Shakespeare’s use of patriotism in Brutus’ political speech, he is able to persuade not only the Plebeians but also the audience, demonstrating how language techniques are able to reinforce a particular perspective to shape meaning in a text. Putting Brutus’s speech first is a structural technique by Shakespeare to allow for rebuttal. Conflicting perspectives through the manipulation of language, textual forms and structure allows the composer to present two perspectives and give the audience choice in their depiction of the message of the play.The choice is ultimately determined by the context of the reader, which largely affects their interpretation of the text as they may have diverse experiences causing their depiction of the text to be altered. Marc Antony provides the conflict to Brutus’ speech, demonstrated through his passionate and melodramatic funeral oration, which provides a conflicting perspective on Caesar and the nature of his assassination. Antony walks on stage holdingCaesars dead body, a dramatic device used by Shakespeare to heighten the effect of the speech. He scolds Brutus and the other senators, mocking, through use of sarcasm and repetition of their â€Å"honour† â€Å"For Brutus is an honourable man†. Antony's key tools at the beginning of his speech are his conspicuous ambiguity regarding Caesar and Brutus â€Å"Yet Brutus says he was ambitious†, and use of rhetorical questions â€Å"Did this in Caesar seem ambitious? He challenges Brutus’ perspective that Caesar was too ambitious â€Å"I thrice presented him a kingly crown, which he did thrice refuse†, expressing his perspective that Caesar was unjustly assassinated, and through his emotive language â€Å"it was a grievous fault†, is able to convince the plebeians that Caesar was an honourable l eader â€Å"Methinks there is much reason in his sayings†. The deliberate structure of the play with, with Brutus’ speech being first, slightly glorifies imperial rule and gives the audience the impression that Shakespeare believes that imperialism is the best political model.The reaction of the crowd to both speeches indicates how political power can shift opinions of people through the power of language. Firstly Brutus has full support of the crowd â€Å"let him be Caesar†, but Antony’s speech convinces them of a different perspective â€Å"We’ll burn the house of Brutus†. Hence, through the use of juxtaposed dramatic speeches and language techniques, Shakespeare shapes the meaning of the play, engaging the audience, involving them in the process of deciding whether republicanism or imperialism is the ultimate model for the Roman Empire.The concept of conflicting perspectives can be a great tool to give the reader choice in the depiction o f the text, however, this concept can also be utilised as a way to glorify one perspective in contrast to another. In the news article â€Å"Felled by an Invidious Green Plot† , Devine is similarly making a statement about the nature of political power, however, through use of an emotive tone, she presents a far more confronting and persuasive argument.Devine effectively manipulates the medium of the article, enabling her to provide a conflicting perspective to the Greens principles as portrayed in the media, while simultaneously not allowing a conflicting perspective to oppose her view. Devine’s argument is very political and one sided, and this is demonstrated very clearly through emotive language â€Å"fought a relentless campaign to†¦ destroy Gay† and rhetorical questions â€Å"Who is actually going to believe that environmental management is going to be better in Indonesia or Malaysia? †.This, through the concept of conflicting perspectives, for ces the reader to undertake her opinion, making the purpose of the article to accept a perspective rather than giving the reader choice. She selects information and statistics to support her view, â€Å"He†¦transformed Gunns into a top 50 company with a market capitalisation of $900 million by 2003† and, similarly to Antony and Brutus speeches, uses emotive language to manipulate the readers to agree with her perspective â€Å"(John Gay) became a hero of the working class people of Tasmania†.As she is writing a newspaper article, it could be argued that she should provide a balanced perspective, however through portraying a positive image of John Gay, she offers the perspective that the Greens victimized him for their political gain, and Devine is able to shape her agenda in the text and through conflicting perspectives, purposely glorifying her perspective to embed her message of the article in the reader.Similar to Antony and Brutus, Miranda Devine has a clear p olitical perspective, which is made clear to the reader through her closing paragraph â€Å"those†¦people planning to vote for the Greens on Saturday had better understand exactly what they are voting for†¦moving backwards into the dark ages†.The use of hyperbole to finish an obvious political statement reflects how the article only portrays her perspective, rather than balancing conflicting perspectives, in to convince her readers to undertake her perspective, shaping meaning through deliberate glorification. Through the exploration of textual forms, structures and language both composers, using the concept of conflicting perspectives, shape the meaning of their text.

Difference Between Gdp, Gnp and Nnp

Gross domestic product (GDP) is the total market value of all final goods and services produced in an economy in a year or a given time period within a country’s borders (domestic output). This includes all production, both material and intellectual, everything produced by government and private business as well as consumer goods and capital construction. Gross national product (GNP) is the total income earned by a country’s factors of production in a year or a given time period, regardless of where assets are located (nations' output).Net national product (NNP) is the total market value of all final goods and services produced by residents in a country during a given time period. The difference between GDP and GNP is the net foreign income (NFI), which is the difference between factor payments received from the foreign sector by domestic citizens and factor payments made to foreign citizens for domestic production. The â€Å"gross† in GDP and GNP indicates that there is no allowance for depreciation (capital consumption), value lost that occurs to inventory while it sits before being sold or consumed or the amount of capital resources used up in the production process.That is the difference between GDP and NNP. Depreciation (DP) is a reduction in the value of an asset with the passage of time, due to wear and tear. It can include consumption of goods in the production of other goods or services. Examples are the wear and tear that occurs with capital equipment such as machinery, transportation vehicles, office equipment and tools (all of these items eventually wear down and need to be replaced), accidental damage, obsolescence or retirement of capital assets. GDP is most commonly calculated by the expenditure method.It is done by adding consumer expenditure (C) + firm’s investments (I) + government spending (G) + exports minus imports (X-M). GNP is calculated by taking GDP + net property income from abroad (NFI). NNP is calculated b y taking GNP – DP. For example, if a Chinese company operates and earn profits in Australia, the income is included in Australia’s GDP but not China’s GDP. This is because the production took place in Australia. However, the profits earned are included in China’s GNP but not Australia’s GNP.This is because China owns the assets. There is also nominal GDP, which is today’s output at today’s prices and real GDP, today’s output at base-year prices. To calculate real GDP, we take the nominal GDP, use a ‘GDP deflator’ and adjust it for inflation. Inflation is the sustained increase in overall level of prices. This will overstate the value of GDP even if there has not been any increase in economic activity. The GDP deflator is a price index, which includes all good and services, rather than just consumer goods and services.

Cost of College Essay

When dropping my sister off at college many thoughts ran through my head. Thinking that she was no longer going to be at home, and that she was beginning a new chapter in her life struck me as odd. In the many thoughts I had, I did not think about how much her new chapter in life was going to cost my family. It did not hit me until we finished moving her into her dorm room and we went to the university book store to pick up her books. This was my first realization of how expensive college is. The costs of all her books for the coming semester came to a total around $500. I could not believe that this was just the beginning. In addition to the cost of books, students are required to pay for room and board, a meal plan, and the tuition. The increasing cost of college is causing many student to stop their education after receiving their high school diploma. According to College Board, â€Å"The average cost of a four year college is $7, 605 per semester. † Once the costs of books, food, room and board have been added into the cost of tuition, the total can be anywhere between nine to eleven thousand dollars. A four-year state college, which is often one’s last resort, cost about nine thousand dollars or more to attend. Unless a student earns an athletic or academic scholarship, college is a very costly investment. Often, students are required to take out multiple loans to help pay for their tuition which can sometimes take up to five years to pay back. As of today, the most expensive college in the United States is Sarah Lawrence College. This private college comes with the hefty price tag of $57,556 per year. Sarah Lawrence is followed by the well known Ivy League school, Columbia University, which costs around â€Å"$43,815 for tuition and fees and another $10,572 for room and board† (Wingfield). With costs like these for an education, college will soon be a privilege for only the elite and wealthy. The amount of money expected to be paid for a college education is outrageous and something needs to be changed. According to the National Center for Education Statistics, â€Å"In 1990 the cost of a four-year public school costs about $8,000 for a year† (Trends in the Cost of College). Now, in 2011, this is the average amount one would pay for a semester. Through the years there has been an obvious rise in the cost of a college education, almost a one hundred percent increase. It seems unreal that in just a little over twenty years the cost of college could grow by such a large margin. In 2012, the University of Missouri-Columbia, also known as Mizzou, is going to escalate the cost of tuition by five percent. This is a four hundred dollar increase per semester from the previous year. If looking at the big picture, Mizzou is receiving eight hundred dollars more per year from each student; multiply that number by the amount of students, and one will see the massive growth in money that Mizzou will be receiving. Now the question arises, was the raise in the tuition really necessary or simply greed? This rise in tuition will cause more people to loose their opportunity to gain a college education because it only becomes harder to afford. If the cost of college were to stay the same or maybe even decrease, more people may try to earn a college degree because they could afford it. Often because of the cost, many do not pursue a college degree and they end up with a lower quality job than those who have completed college. The high and rising cost of a college education is resulting in fewer students enrolling in colleges nationwide, leaving many campuses with fewer students than the years past. If the cost would decrease, more students would apply and in some cases, leave the colleges receiving more money. Because of the high and almost unaffordable cost of college, less working class people are able to afford a college education. Many academically average high school students struggle to afford college because without astounding test scores or a high GPA, they do not receive any academic scholarship. If the cost of college tuition was reduced, many more average students could afford a college education making the United States population a little smarter, and maybe it would have a lower unemployment rate. Works Cited: â€Å"Trends in the Cost of College. † National Center for Education Statistics. U. S. Department of Education,, 2010. Web. 24 Feb 2011. . â€Å"What It Cost to Go to College. † The College Board. The College Board, 2010. Web. 23 Feb 2011. . Wingfield, Brian. â€Å"America’s Most Expensive Colleges and Universities. † Yahoo Finance. Yahoo, 05 Oct 2010. Web. 23 Feb 2011. .

Motivational theories & Organizational Success Essay

Motivational theories & Organizational Success - Essay Example Using these constructs it is possible to analyze and reduce employee dissonance, adverse work relations and blurring of organizational objectives so as to target improved work environment. Thus this analysis can distinctly exhibit the possible solutions to motivational problems at work place. A person's motivation, job satisfaction and performance will be determined by the strength of his/her needs and expectations and the extent to which they are fulfilled. This paper would look at the possible ways in which various motivational theoretical constructs can be applied to work place situations for attaining organizational success. Understanding of such theoretical constructs by management would help improve policy towards employee response and motivation resulting in better output and achievement of organizational goals. 4 There are several motivational theories that have evolved over the past century and newer ones are still being evolved in rapidly altering organizational contexts. However foundations laid by some old theories have not only survived to this day but such theories continue to provide theoretical support to evolving newer motivational theories. ... Most popular among such old theories are behavioral theories of Abraham Maslow, Frederick Herzberg, Elton Mayo and Douglas McGregor. The chief features of these theories needs to be understood before applying thoughts on their practical implementation. 0 1 According to Maslow's hierarchy of needs, there are five categories of needs viz. (1) physiological, (2) safety, (3) social, (4) esteem, and (5) self-actualization. They form a pyramid structure with the lowest and broadest physiological need at the base. Pyramid structure also illustrates the fact that breadth of needs, as we graduate up the pyramid, gets reduced indicating that the higher order needs get finely tuned and well defined and perhaps are fewer in number as well. In order to have fully satiated and motivated workers, each lower level needs to be satisfied before one can graduate to higher level needs. Maslow made a complementary hypothesis that physiological, safety, social, and esteem needs on satisfaction, ceased to motivate, while the self-actualization needs motivated an individual more and more as they got satisfied. Maslow's premise was that it is the growth choice that propels any individual toward self-actualization - that of individual growth or "filling one's potential."(Maslow, 1954).A worker wise need analysis following Maslow's construct verbatim is a tough task and may even result in manager forgetting main work related goals. However s discerning manager would do well to keep the construct in mind and attain its full understanding and approach all problematic situations with the requisite empathy that this constructs help attain. People are individuals and it is so arduous to meet everyone's needs at their required level. Moreover quite a few of such needs may be sourced

The Relationship Between Women in Various Dimensions Research Paper

The Relationship Between Women in Various Dimensions - Research Paper Example The European community had a different perception of feminism besides advocating equal rights granted to men. The Europeans definition of feminism expressed â€Å"womanliness† that exhibited sexual diversity. With that regard, the feminist critiqued social structures and institutions for failing to provide opportunities for women with respect to their gender status. In this aspect, the goal of feminist does not focus on promoting rights and privileges granted to men but to have institutions and social structures that are inclusive of women. For example, they are supporting state subsidies of all mothers. Definition of feminism takes into consideration the roles of women in society. Every society has specific roles for men or women. The advocate of â€Å"relational feminism† demanded the freedom of women to participate in all professions and be freed from the confines of the households. Therefore, feminism focuses on the privileges of women to take part in voting, having rights, etc. It supports the establishment of social structures and institutions that can promote women to be more self-reliant, and they are competing for the same ranks with men in all aspects of life. The other aspect the definition of feminism takes into consideration is how women should or should not be considered or treated thus it establishes an ideology of fairness or morality. It sets standards of justice that defines how women should be viewed and treated in society. Feminism focus on promoting peace between men and women and advocates respects for women and abolishment of the oppressive culture such as women beating.

Bank liquidity risk Essay Example | Topics and Well Written Essays - 1250 words

Bank liquidity risk - Essay Example The ability of the financial firm to meet its debts requirement without suffering large losses is known as liquidity (DrigÄÆ' & Adela, p.46-55). Financial firms must, therefore, maintain a liquidity management system to assess their respective funding needs and to ensure funds are available at the appropriate time. This paper aims at analyzing the liquidity risks by considering its measures and its relationship with the bank stock returns. The historical episodes of the financial and economic woes of the 2007-8 have been highlighted and critical to the funding of the liquidity for banking crises. It created unforgettable mark of the funding liquidity crisis when the interbank markets collapsed and the central banks in the world had to intervene in the monetary processes (markets) at unwarranted levels (DrigÄÆ' & Adela, p.46-55). The situation led to the realization of the gap through development of measures based on the banks’ bids in open market operations. The measure to the liquidity risk helps in assessing the interactions of the market liquidity and the funding liquidity risk that are key concerns to most economic policy makers. According to Hull (2012), funding liquidity is the ability to settle immediate financial needs of a firm. Conversely, a bank becomes illiquid in the event that it is unable to meet its financial risk on time. In this case, therefore, it is paramount to realize that funding liquidity risk for the bank is driven by the possibility that a bank may find itself at a position where it is unable to settle its financial obligations on the due time. Funding liquidity depends on the risks magnitude and is an instant concept as the risk is a future-oriented concept. In the bank operations, illiquidity and liquidity is a reality, and the likelihood of either is a function of the time and nature of the funding position of the bank. Thus, the concerns of

Why reality television is so popular Essay Example | Topics and Well Written Essays - 500 words

Why reality television is so popular - Essay Example The intrigues and richness in presentations of reality television is facilitated by the existence of subgenres within the programming. Such subgenres include documentaries, game shows, social experiments, hidden cameras, makeover shows among others. Popularity of reality television is known to hit an all-time high following the airing of Big Brother and Survivor shows, which lie within the reality genre. As such, reality television has received global recognition with a massive following upsurge associated with the success of presentations put forth. There are various reasons that explain increased popularity of reality television, which will be highlighted in this paper. The popularity of any reality television show is directly linked to the level audience involvement, and as such the audience should be in a position to relate to the participants. The main catalyst for reality television popularity is money, which is pumped into the industry to produce a rich feature. Reality producers are known to offer large sums of money to participants who essentially may lack career skills, and transform them into productive members of the society (Soong, 2003). This is evidenced in games shows where participants are expected to indulge in define activities and are rewarded according to their proficiency. The promise of money and the associated excitement have heavily contributed to the unrelenting popularity of rewarding reality shows. In addition, instant fame often associated with participation in reality television shows contributes to popularity of the genre. The production of reality features is known to entail placing ordinary people in unique situations and gauging their reactions. This works to the advantage of individuals seeking to prove themselves by enduring set tasks in the show. Moreover, reality shows that offer no monetary rewards such as the MTV’s The Real World, receive thousands of

Discover How the everyday operations of the press intersect with the Assignment

Discover How the everyday operations of the press intersect with the political system and with government affairs - Assignment Example The contentious issue here is if the data collected is kept in a secure place and not prone to misuse. Also, whether there are substantial laws to guard against misuse of this data (Hicks n.p). In a story by Rosalind Helderman highlights the challenges Scott Walker faces in his ambition of being a presidential runner in 2016. Scott who is the Wisconsin Governor faces two court cases that may undermine his chances in the presidential race. One case is centered on his â€Å"ex-aide’s e-mails† whereby â€Å"questions arise about the extent he encouraged interaction between his 2010 campaign and his official aides†. Even though he emerges victorious in this e-mail probe prosecutors are also looking if his â€Å"successful recall campaign illegally coordinated with independent conservative groups†. Him being able to walk free from these allegations will boost his chances and earn him strong influence (Helderman n.p). In a story by Johnson and Craighill on latest poll opinion on the federal government healthcare bill in the state of Maryland; show that majority of the residents supports the law (55% support). However nationally there are varying opinions. Maryland’s huge support is probably because the number of democrats is high and they strongly advocate for passing of the law. Maryland’s online health insurance has been faced with various technical difficulties and hasn’t been successful as anticipated by the state officials (Johnson n.p). Laura Ingrahm gives an opinion on reasons conservatives should base in rejecting the immigration reform. The statistics show that most immigrants are in support of the democrats thus could not benefit the conservatives at all. Laura stresses on the need of using facts and experiences to weigh the benefits accruing from a new policy instead of relying on sentiments and dreams. Also that the recent politicians are fanatics and trusting them with important boarder laws is such a bad idea. Hence, if

Is Interstellar Space Travel Feasible Essay Example | Topics and Well Written Essays - 2000 words

Is Interstellar Space Travel Feasible - Essay Example ose Interstellar space travel has been developed with the help of which the scientists are able to explore the world beyond the realm of the planet Earth. However several questions are now being raised regarding the feasibility of interstellar space travel. In my view interstellar space travel is not a feasible option but on the other hand it is the only option through which the scientists can explore the world. Thus with further development of interstellar space travel the scientists will be able to achieve a feasible way to explore this world. This paper would explain all the aspects of the interstellar space travel and it would come to a conclusion as to if interstellar space is feasible or not. Interstellar space travel can be said to be the use of resources and transports to travel between stars. It can be seen that with the help of several way of transports involved in interstellar space travel one can be able to travel outside the earth and explore the universe. One important way of travelling to the space is by the use of rockets which has proved to be successful in the modern world. It is seen that scientists have been able to discover a lot about the planets and that is not with the help of interstellar space travel but interplanetary travel. In my view interstellar space travel is feasible only with a few changes otherwise it might put risk to several individuals involved in the process of interstellar space travel. It can be seen that travelling through stars is a much more complicated task than to travel from planet to planet. The main problem of travelling between planet to planet and planet to star is the comparative amount of distance between these two. The dis tances of the space are measured in a way through which the speed of a light is first measured. The speed of the light is measured as per the criteria of time so that one can know how much a beam of light can travel for a given set of time. Vacuum can be said to be a space which is devoid of

The Approximate Size of My Favorite Tumor Essay

The Approximate Size of My Favorite Tumor - Essay Example Jimmy Many Horses is an individual who owns problems galore to make his life miserable and humorous. His never-ending concerns are relationships, alcoholism, modern society versus traditional values and above all doomed lives. He regales the readers with his version of the history of his relationship with his wife, Norma. In the trials and tribulations of life, even when one is afflicted with the life-threatening disease like cancer, humor is the potential energy giver that lightens the burden of the painful and stressful hours and days of the patient, and those around him. My chosen aspect of this story is humor, humor, and more humor! That runs through each and every turn of the story. Detailed analysis and evidence has been provided in the ensuing paragraphs and at this stage, I need to make a special mention of the encounter of the couple with a policeman patrolling the highway and Sherman Alexie describes, â€Å"We watched him walk back to his cruiser, climb in, and drive off, breaking four or five laws as he flipped a U-turn, left 166 rubber, crossed the center line, broke the speed limit, and ran through a stop sign without lights and siren.† Amazing observation! Jimmy struggles to come to terms with his alcohol addiction and terminal cancer that will carry him to the grave undoubtedly. Yet he is jovial and is unconcerned about his health concerns. He asserts with confidence, â€Å"Listen . . . if I stole 1,000 horses, I’d give you 501 of them." This man Jimmy is not an ordinary human being. He is willing to laugh in a near death situation and he goes on with his tantrums in all seriousness. Norma finds it difficult to put up with his willful laughter dispositions and leaves him temporarily to join the powwow circuit.  

Leadership in organizations Term Paper Example | Topics and Well Written Essays - 1250 words

Leadership in organizations - Term Paper Example Therefore, in asking this question, the expected answer that would demonstrate leadership in general, and the ability to lead Microsoft in particular would therefore comprise of the following fundamental leadership principles: Strong value system Leadership is defined in different parameters. Nevertheless, the common denominator for effective and successful leadership is that the leader at least believes in something, and consistently seeks self-improvement through strengthening the visionary attributes. Therefore, possessing a strong value system is a vital aspect of effective and successful leadership, considering that it makes the leader consistent in pursuing the goals of the organization, without being deterred by any challenges (Manfred and De Vries, 7). Take for example, Bill Gates has ranked on top of the richest people in the world, yet with all that money, he still woke up every day and headed to his place of work, until his retirement. Such characteristics can only be demo nstrated by a leader who really believes in something, and that belief gives him the drive to pursue the vision and the objectives of the organization every single day, even when money, fame and power is no longer the motivating factors, having already achieved them. Thus, the fundamental and the most important answer that would be expected of a candidate for the post of the Microsoft CEO, should comprise a statement indicating that the candidate is visionary, and has a strong value system, making it possible for the candidate to consistently pursue the vision of the organization. However, being visionary alone is not adequate to make an individual effective and successful leader, whenever it is devoid of the ability to construct the vision and the belief system into a solid and tangible construction that can be perceived by all the organizational stakeholders (Manfred and De Vries, 8). The vision of Microsoft over the past decades has been to transform and change the world. While t his can simply be categorized as a general, inarticulate and overambitious vision, it simply defines the great belief that Bill Gates and the organization had, to reach every part of the world and supply their products, to form a platform that would transform the whole world. Today, there is no denial that Microsoft has transformed the world, through making the dream of having a computer in every household in the world become virtually true, since even for those who do not have desktop computers, they have other gadgets that are utilizing the Microsoft developed software to run. Demonstrate a sense of humility, tolerance, tact and charisma In answering what defines the candidate’s leadership style, a sense of humility is among the most sought characteristic that the candidate should be able to demonstrate, among the fundamental principles that constitutes effective and successful leadership (Manfred and De Vries, 12). Good and effective leadership is characterized by humility , where the leader is not simply leading the organization through issuing orders and placing a firm hand on his employees, but where the leader becomes the example in accomplishing the objectives and visions of the organizat

The tulip touch Essay Example for Free

The tulip touch Essay The 168 page book called The Tulip Touch by Annie Fine, quoted the book with the fiery eye and the secret message on the cover is about a teenage girl who lives inside a large hotel called the palace. After constantly staying at the hotel Natalie become bored, and with her mum busily running the hotel Natalie and her dad went for a walk by the farm which is where they met Tulip, who from that moment on became Natalies friend. At the beginning of their friendship Tulip almost never arrived at school and Natalie was left to drift around the playground aimlessly with out any friends hoping Tulip would show up. To make it even worse Natalie was not allowed to find Tulip after school for reasons she didnt understand. When they were together they went and did everything, always finding something fun and new to do. Later, when Tulip finally decided to regularly attend school Natalie become worried about her obnoxious behavior in class as she always managed to find some way to be sent outside into the hallway. Natalie didnt know why she did, but Tulip seemed to enjoy it whether she was scaring the staff half to death, refusing to work or even spoiling all the fun actives like the ropes and field trips. Natalie felt very undecided and confused with her parents decision of sending her to Heathcote and on the days just before the deadline she felt like a bird on an extremely hot wire, every few minutes she expected to hear her dad say well Heathcote it is and then to see him send off the note. Soon Natalie had become so influenced by Tulip that she too had become bad in and out of school, finding harder and harder ways to get into trouble, even going as far as conning their way into other peoples houses. As the flames of the chicken shed leapt higher and higher Natalie was suddenly pulled down into a ditch by Tulip as she heard the fire sirens, and then suddenly out of the whirl of confusion everything just clicked into place. For those were the moments that their friendship died. After the friendship died, Tulips behavior continued to quickly decline whether she was scratching the paint off the walls in the bathrooms or teasing the parents of a dead girl, she just kept getting worse. Tulips very last, very worst game of all was when she torched down the hotel the palace using petrol and paraffin. Tulip had chosen a night when everyone was all together singing and dancing, so that no-one would notice a dark figure running around outside. Natalie feels sorry and guilty for Tulip because she has a wonderful hotel to stay in and great parents to take care of her while Tulip lives in a dump with horrible parents who dont care for her. I think the message of the book is that no-one is born evil and that there is a reason for their behavior, for Tulip it was her parents and overall home life. I enjoyed the touch Tulip always added to her lies for example the lie was: the army is using the farm for training, and the touch she added was: when I get home they are letting me drive a tank. I learnt that there are some bad people in the world who may have had extremely sad lives and that all of us, like Natalie, can choose good or evil. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Advertising: Positive and Negative Effects

Advertising: Positive and Negative Effects In the material world today, we are inundated with various forms of advertising. There are a group of people think that advertising has a great benefit, while there are people have an opposite opinion. Everything has two sides of opinion, which can be good or bad. Media advertising share the same goal which is to reach as many users as possible and convince them to buy certain products. They all use the same strategy to achieve this, but some are more effective than others. However, there are growing concerns about some companies use unethical methods of advertising that have harmful effects on society. This is almost all companies do to attract their consumer. They advertise only good thing about the product without telling bad things about the product. This is how the advertisement work today. Admittedly, advertising is all around us in our daily lives, from rural to urban, from work to home. It is becoming more popular in this modern world, especially in business industry. As I said before, the purpose of advertising media is to reach as many consumer as possible. At present, many advertising represents wrong information. This is because, most of the advertising media show the quality of product but after buying the product the user is aware that it does not have the characteristics shown in advertising. The important thing is, do they make good advertising to the public. For example chocolate product, Cadbury. Most of the Cadbury chocolate product show that happiness went eat their chocolate. However, do they tell the public that the effect that you will get on your body. That you will get a lot of disease. Such as diabetes, heart attack and cavities. This is how the advertisement work, they only advertise a good things until the consumers will not notice the effect that they will get. The other things that companies do to their advertisement is that their advertising will make the public to spend their money that they should not spend it. Now there are various ways for companies to promote their products and services, from simple brochures to television advertising. For example, when we watch a Youtube video on internet, we will see the advertisement before or middle of the video. Similarly, if we watch the latest movie in cinema, well see a product that is put on film so often. This means that we, as a public who watch a lot of advertisement, will tend to be very influenced by the advertising to buy their product without thinking very well. At this time I cannot said that advertisements are a positive to our lives. This is because most of advertisements are not good to view to all public. I should mention some of the weaknesses come from this point. In fact, the goal of most businesses is to maximize profits, hence on advertising their products often exaggerated to sell the items as much as possible. This can cause people to want something unnecessary or useless. Another problem is the control of advertising aimed at children who have little experience or knowledge, if it does not have adverse effects on future generations. For example an illustration of chocolate advertisements. For example Cadbury product, they use cute costume on their advertising. This will make an encourage children to watch and they will possible to get that chocolate. This chocolate advertisements will encourage children to spend a lot of money to buy a chocolate product. This will effects the health of children. Without the control of their food , they will get a lot of disease when they become older. It is not easy to decide how to regulate advertising. Obviously, the government should limit advertising for dangerous products such as alcohol, tobacco and many more. However, the government does not have the power to control all the type of advertising. This means that people should have to use their logical minds when they go to the shops, and think whether they really need to buy that product or not. Parents are the responsible person to take control their children. They should be the responsible to make sure that their children being protected from too much exposure to advertising. This can mean only explain that it is not actually need to buy a lot of chocolate, or parents can turning off the television to prevent their children exposure to advertising. For example, when children watch a lot of chocolate advertisement, they will likely want to buy that chocolate every time they watch that advertisement. That mean, their parent’s need to control how they exposure with the advertisement. If their parent not doing so, they will have to spent a lot of money to buy a chocolate because their children need it so much. The only thing that companies do for their advertising is to increase their sales and win customers. This means that companies pour a significant amount of money into advertising. Most of the time, its not about the function or quality of the materials themselves but actually promote a good feeling to have that product. This means that the collaboration of the hiring celebrities as the face of their products. They put a famous actor in television commercials to promote their product. For example, Cadbury use Cecil Aldin to appearing on Cadbury advertising. This actor was popular back in 1900 ago. However Snickers use Mr.Bean, the popular comedian in this century to appearing on Snickers advertisement. This will make sales increased significantly since young children, as they like to target users with celebrities. Furthermore, most people buy products that are not useful to them when they watch a commercials because it only reflects their favourite actor or actress even though they do not need it. Advertising is always shown on different types of media, which sometimes annoys some viewers. For example, advertising on television. Typically, each show entertainment on television has several breaks that lasted about five minutes. During these commercials breaks, viewers have to watch a lot of commercials that annoy them and have put on hold to enjoy their favourite shows. The question here is whether those advertising is important to notice or not. Most people put it down to the station he wanted to extend the show with some advertising, but most people see that advertising is on the screen for the benefit of advertisers. Most of people just want watch their favourite show without any kind of interruption of commercial advertising. Moreover, in these cases, the person in front of the small screen, they will not only want heed any advertising flash on the screen, but they also want advertisers will stop making a profit with their promotion on television. On the other hand, there is always the flip side of the coin. To begin with, some of advertisement has positive effect. To confirm this point of view, let put forth some specific logic. For example, by watching advertisements people always remain update on new product. Such as, when Cadbury Company launch new chocolate products, they will put advertisement on television so, the public can know which new chocolate products recently launched. This mean, the Cadbury Company will show all the feature in advertising, as a result the public will know very well about their new chocolate products before purchasing it and save their time. It also means that advertising plays an important role in the growth of the business because the company cannot show off their products without advertising their products. That mean, with advertisement the public will obtain information about new product by advertisement. The conclusion is that, we as civilians cannot escape advertising. However, children also should be encouraged not to pay too much attention to it. The power of advertising maybe over-rated. As we can see, we cannot deny that the final decision is on the hands of consumers. No matter how attractive advertisement is, people will be able to make their own decisions. Generally, in some cases, although advertising has negative impacts on today, it still plays an important role that cannot be replaced. Overall, it brings great benefit to our economy and society. References Bishop, W. (2004). On Writing: A Process Reader. New York: McGraw Hill. Jen, Green. (2012). Advertising. New York Elizabeth Rose, M. (2004). Advertising: A Cultural Economy. London The Rise of AdBlock Reveals A Serious Problem in the Advertising Ecosystem (2014): http://www.mondaynote.com/2014/12/08/the-rise-of-adblock-reveals-a-serious-problem-in-the-advertising-ecosystem/ Definition of Advertising: http://economictimes.indiatimes.com/definition/advertising Negative Social Consequences of Advertising: http://smallbusiness.chron.com/negative-social-consequences-advertising-26072.html Negative Impacts of Advertising: http://smallbusiness.chron.com/negative-impacts-advertising-22146.html The Positive Effects of Advertising: http://smallbusiness.chron.com/positive-effects-advertising-24688.html The History of Chocolate: https://www.cadbury.co.uk/the-story#1800-1850 Snickers: https://www.snickers.com/ Cadbury Dairy Milk Share the Happiness (2011): https://www.youtube.com/watch?v=p2LIovSN51Eindex=54list=UU-myE7EniJwmIKBC1FGUMmw

Hamlet as Victim and Hero Essay -- Essays on Shakespeare Hamlet

Hamlet as Victim and Hero      Ã‚   Hamlet, Prince of Denmark, a Shakespearean tragedy, tells the story of Prince Hamlet, who gained the knowledge of a terrible incident that his kingdom had suffered. Claudius, the king of Denmark and Hamlet's uncle, had killed his own brother, the king, who was also the father of Hamlet, and married his brother's widow. Hamlet suffered these traumas to a severe degree, and his only relief was to defeat his human weaknesses and correct the wrongs created by his uncle.    The soliloquy selected to describe the emotions of Hamlet, after discovering the evil doings of his uncle, is found within the lines one hundred twenty-nine to one hundred fifty-nine (Hamlet Prince 71). Hamlet's first reaction was to look for a way out, which would be a common response for several humans if they were placed in that situation. He wished for death and questioned God's decision that suicide be a sin. Most human beings, when placed as leaders in a difficult situation, will look for ways to free themselves of their responsibility. Even Jesus Christ, the greatest being to walk the face of this earth, according to Christianity, searched for a way out as He took upon him the sins of the world in the Garden of Gethsemane. In St. Mathew 26:39 he said, "O my Father, if it be possible, let this cup pass from me: nevertheless not as I will, but as thou will" (The Holy Bible 1235). Hamlet realized, as Jesus did, that he was in a situation where he was the only man to do the job. T herefore, he forgot about his own death and suicidal thoughts and concentrated more on bringing his uncle to justice.    Throughout the play, Hamlet demonstrates a witty personality although he is bogged down by the knowledge of his f... ...as pulled into this situation by chance, and it was left in his hands to justify his father's death. He did what he had to do according to his own manner.    Works Cited The Holy Bible. Authorized King James Version. Salt Lake City: The Church of Jesus Christ of Latter Day Saints, 1989. Dodsworth, Martin. Hamlet Closely Observed. New Hampshire: The Athlone Press, 1985. Kravitz, David. Who's Who in Greek and Roman Mythology. New York: Clarkson N. Potter, Inc., 1975. Lidz, Theodore. Hamlet's Enemy, Madness and Myth in Hamlet. New York: Basic Books, Inc., 1975. Shakespeare, William. Hamlet Prince of Denmark. A Pocketful of Plays. Vintage Drama. Ed. David Madden. Fort Worth: Harcourt Brace & Company, 1996. Wormhoudt, Arthur. Hamlet's Mouse Trap. A Psychoanalytical Study of the Drama. New York: Philosophical Library, Inc., 1956.   

Mixing Music and Politics Essay -- Pop Music Politics

Many have thought the entertainment world should be separate from the world of politics. Some celebrities go on to be involved in politics, such as Ronald Reagan and Sonny Bono, but rarely does an entertainer command a large sphere of influence in the world of entertainment and politics simultaneously. While entertainers can move the masses, their voice is usually discarded among politicians. In addition to this, many have highlighted the negative influence of the entertainment industry, and particularly rock music, on American culture. Often, it is seen as a corrupting force that leads people astray. For many people, rock and roll seems to highlight all that is wrong with American popular culture. These critics fail to take note of the potential that rock stars have for positively affecting their world. Bono, of U2, is an example of an entertainer that breaks the rule. Since the early days of U2, Bono has believed in, and pushed for, political change. He has used his status as a pop culture icon to fight poverty and other issues that pose a threat to the stability and livelihood of many of the worlds' citizens. He has proven that rock stars can transcend the cultural baggage that is normally attached to them, and positively impact reality. Bono is an entertainer who has the ability to both move the masses and, at the same time, play an active and effective role in fostering positive humanitarian change. In recent years, the press has been filled with negative images of rock stars. Nearly every major news magazine has run articles that speak to the negative effects of pop music in regards to racism, violence, and sex. Pop musicians, such as Two Live Crew and Judas Priest have been placed on trial for explicit lyrics.... ...umph of Vulgarity: Rock Music in the Mirror of Romanticism. New York: Oxford, 1987. Pettifor, Ann. "Jubilee: Supporting Economic Justice Campaigns Worldwide." rev. 1 Dec. 2002. 2 Dec 2002 <www.Jubilee2000uk.org>. Rompalske, Dorothy. "Rock Star to the Rescue." Biography Oct 2002: 56-61. Academic Search Elite. Palni SiteSearch. Goshen College Good Library. 26 November 2002. Waddel, Ray. "Uw on Career High with Elevation Tour." Billboard 23 Jun 2001: 97. Wicke, Peter. Rock Music: Culture, Aesthetics and Sociology. New York: Cambridge, 1990. Wroe, Martin. "U2.com" Rev. 21 Nov. 2002. 23 Nov. 2002 <WWW.U2.com>. Wurtzel, E. "Me2." The New Yorker 17 Feb 1992: 75. "U2." The New Grove Dictionary of Music and Musicians. Ed. Stanley Sadie. New York: Grove, 2001. "U2's Spiritual Journey Defies Categorization." Christian Century 13 Feb 2002: 12-18.

Great Gatsby :: essays papers

Great Gatsby THE GREAT GATSBY In today’s society, many people like to follow the current. They want to catch the wave. Which means, it does not matter if things are good or bad, right or wrong, they just follow and do it without any thinking. Therefore, there are not too many people who are normal, thoughtful nor neutral. However, in the novel, The Great Gatsby, by Scott Fitzgerald, one of the characters name is Nick Carroway, he was the good and neutral narrator. It was because, in the novel, he analyzed all things with regard to accuracy of observation. In The Great Gatsby, when Mr. Gatsby told Nick he wanted to return the past over again with his lover- Daisy, Nick Carroway warned him to give it up, because it was impossible. Unfortunately, Mr. Gatsby did not believe it. So at the end, Mr. Gatsby's dream still had not came true because Daisy did not break up with Tom and go with him. It can be seen in the last chapter in the novel, when Gatsby was murdered, Daisy went someplace else with her husband, and did not go to Gatsby's funeral. I called up Daisy half and hour after we found him, called her instinctively and without hesitation. But she and Tom had gone away early that afternoon, and taken baggage with them. Therefore, Nick Carroway's analysis was right by these clear observations. However, Nick was a good narrator, he sees everything happen and does not trust everybody easily. So when the townspeople gossip about the latest rumor, he does not believe it is true. After he proves it, only then will he accept the truth. Moreover, when Nick went to Gatsby's party, there was a drunken lady telling everyone Gatsby killed a man before. Also, there is another lady that claimed Gatsby was a German spy: It is more that he was a German spy during the war. Nick heard it, but when he had a chance to have a lunch with Gatsby, he told Nick, he was an Oxford man and showed him that fought in World War One. Then Nick knew Gatsby was neither a German Spy nor a murderer. Furthermore, at the end of the novel, when Daisy drove Gatsby's car and killed Mrs. Wilson in a car accident, Nick's first thought was the Gatsby killed Mrs. Wilson. But after Gatsby told him all of the things at that moment, Nick realized that his first thought was wrong and then made his own conclusion.

College Is a Waste of Time and Money

In her article â€Å"College Is a Waste of Time and Money†, Caroline Bird attempts to pursued her readers that colleges are overflowing with students who don†t belong there. Her article first appeared in Psychology Today (May 1975). Since this material is outdated, I find it hard to believe that most of the responses by students and parents quoted in the article still hold true. The author has set out to pursue the readers that college is a bad and unnecessary choice for today†s youth. Yet the author holds a bachelors and a masters degree from two different universities. I would think that if she thought college was really a bad choice and a waste of time and money, she would not have gone back to get her masters degree. I am a college student myself and there were only two things in the whole article that I was in agreement with. One was that colleges try to market themselves. The other was her paragraph on how Americans are looking less and less for great paying jobs and are looking more for job that they like doing. This unfortunately is also a contradiction to her piece of writing, because college prepares, and helps you get a job that you will enjoy. Furthermore, the author†s main ideas were not well thought out or well supported. An example of this might be her money investment idea. She implies that if an eighteen year old invested his/hers college tuition money in a bank, and kept it there till he/she was sixty-four, they would be twice as rich as those who go to school, graduate and work in their field of study. What she fails to mention is that while their money is gathering interest, it can not be touched till their sixty-four, and in the mean time they have to be making a living in another job which they probably hate doing. Overall, Bird†s attempt to pursue her readers that college is a waste of time did not work on me. Students are in colleges because they are told to, or because they still want to be financially depend on their parents and not have to worry about growing up to face the real world. The author in her article writes such ideas. Furthermore, since colleges became a big industry in the 60†³s, and now the number of people attending has fallen, colleges use marketing skills to bring more students in. They try to make college sound as easy as possible to make more people register. Students, once in college are not happy and drop out, or just hang out and finish just because they think it is the right thing to do. The author feels that students are sad because they are unwanted young adults. Since the world is overpopulated, we stick the eighteen-year-olds in colleges to temporarily get rid of them. We also fool ourselves into believing that these actions are good for them. Most of these unwanted young adults eventually learn to like it, and those that don†t drop out. The conservative Carneigie Commission estimated that five to thirty percent of students are in College reluctantly. Also buy giving figures of some surveys that students took, the author states that students think education is less and less important. Parents believe their kids are too young and immature to make a decision by them selves, therefore they pressure their kids into attending college believing it is the best thing for them. The author does not agree with these actions and thinks that students should decide for themselves whether or not they want to continue their education. If students feel that college is not for them, they should not stay there just because somebody expects them to. Furthermore, she states that if everyone got a higher education everybody would be on the same intellectual level, and there would be no difference in people. Some say that college is the greatest investment one can make. The author argues this point by giving examples of investments that greatly outweigh the average income of a graduate. If for example a student were to take his money for a four-year college, and put it in a savings account, by the age of sixty-four he would have twice as much money then if he were to graduate and earn a living with the help of his degree. Another example, which she gives, is based on a supposed Princeton student who liked fixing cars. The student could have put his college money in a bank, and go work for a mechanics shop. And as he was learning all the necessary skills, the money would be gathering interest. In ten years, he would have enough to buy out his boss, and start his own business. Afterwards she states that, although all these scenarios look good on paper, it is hard to put a dollar value on education. Next, the author talks about status, and that this is what attracts some to colleges. Most students that graduate do not necessarily make more money than those without a degree. She states that most people do not go to college for the money but for a career and a job which they will like doing. She gives an example of a guy named Jerry Darring, who quit his well paying family operated job to go back to college and get a degree which will help to prepare him for a less paying job which he will like to do. Most college students, when talking about getting a good job after they graduate, mean a job that will be pleasant for them. This sort of phenomenon is called â€Å"psychic income. † Most jobs, which these graduates will want to be employed in, are scares though. The amount of students in law school studying to be layers is twice as much as is needed. On top of that, graduates might not even work in the same field as they were studying for. Teachers, Engineers, and others were interviewed by the author, and said that they rarely use the stuff that they learned in college. Some also reported that they perform jobs that bear very little to none resemblance of a job which they were preparing for in school. The key that opens a door full of jobs is what a college diploma used to be. Now that attendance in colleges has doubled, a diploma can not even guarantee a job. The author then goes on to identify false statements about college effects on people. She states that colleges do not make people â€Å"intelligent, ambitious, happy, or liberal. It is the other way around. Intelligent, ambitious, happy, or liberal people are attracted to higher education in the first place (49). † Next she talks about learning experience that change a student while he is in college. That these experiences are not though by the college, but through jobs, friends, and time. While concluding her article, Caroline Bird says † We ought to make it possible for these reluctant, unhappy students to find alternative ways of growing up, and more realistic preparation for the years ahead (49). † In the whole article I have found only two specific points that I am able to agree with. One example is the author†s description of colleges trying to market their education. When I was a senior in my high school, a lot of colleges came to recruit us. While talking to some selected recruiters, and asking them why I should pick their college to go to, they were giving me reasons which had nothing to do with getting a good education. A great football team, a huge recreation centers, and stores on campus, were some of the reason I had heard. The other point that I agree with is that Americans put more priority on jobs they like doing than the jobs income. Unfortunately there are far more things I do not agree with in Caroline Bird†s article. First of all, how can she write an article stating that college is a waste of time and money, if she herself is a graduate? Not only that, she graduated with a masters degree. I would understand if she only had a bachelors, her argument could have been that as long as she started college, she should at least get her bachelors. But if college is such a waste of time and money why would she go on to get her masters degree. Furthermore, some points which she uses in her argument are not enough to pursued me. One example would be when she says â€Å"we fool ourselves into believing that we are sending them there for their own best interest. â€Å"(42) In my opinion this is true, true in the case that parents want a better and easier way of life for their kids. My parents send me to college so that I could make more money doing an easier job than they have to do, because they lack a college diploma. She feels that eighteen-year-olds should make their own choice whether to go to college or not. I think that when a person is eighteen, they are too young to make their own decisions. I know this from my own experience. If I had a freedom of choice when I was eighteen, I would not be writing this critique, because I would not be in college. But now that I have grown up and did some thinking I want to stay and get my degree. I feel that kids should at least try college, learn and see a couple of things and then decide whether they should stay or go. Generally, parents without a college education are the ones who put the most emphasis on their kids going to college and making something of themselves, in order to have a better life then they had. The author then goes on to challenge her own ideas by saying that college does prepare you for a job that you actually might like doing, and that is what most Americans want. So then would not college be a good choice for most Americans?

Reflection on Sona

I have heard pretty much more or less about 10 State of the Nation Addresses by many presidents. They all have told pretty much the same common and general thing, that they being the president of the country for this year have done so much to help the Philippines. With investments coming in, roads and buildings constructed, health, education and insurance growths. Believe me when I say I have heard it all. Pnoy’s SONA is pretty much the same things I have heard other presidents say. They boast numerous and countless achievements in their term but still I have never yet to hear a truthful lay down of the Philippines in pretty much every SONA.For once in my lifetime I really want a president to say where and what the Philippines is at. A person can already know what the President saying is false by taking a look around you. For my experience, I still see majority of the population below the poverty line. I see 10 to 15 year old infrastructure begging the people to improve it. I still see no changes being made. So to say that Pnoy’s SONA is nothing new is a fact and not a mere opinion. What I really would like to hear is a truthful SONA. Something more negative rather than positive. Something that would really describe where the Philippines is at.I know it when I see something fishy and I know it when something is true. Hey, just take a look around you, and you will know 100% if the president is lying or not. The real problem is politics. It is a dirty business. People want to win elections, be the best, and of course want to show their best. Politics is a world so deranged that what all politicians do nowadays, is give free food for everyone in the barangay and they instantly win. Has winning come down to such levels that people really do not care anymore? It is true, that people want to rise from the ranks of poverty, but they should not rely on any politician.They should not rely on the things they hear our president Pnoy say, but in reality, they should rely on themselves. Yes the government and Pnoy is there to help us, but the real problem lies within people. Will the rich ever step down to the poor? Will the poor ever be able to step up to the rich? Its in all these questions that I ask myself, should I really be listening to the SONA when in fact, not specifically, but I know where my country is at. I want real change and not just the words and numbers coming out from our president’s most recent SONA.Real change that I can see when I walk down the alley or the streets. I know my part in this country and I hope that people will realize that a SONA is just words coming out of one person’s mouth. The real state of the nation lies within the hearts and minds of all people living in their country. It lies within the heart and conscience of every person, may it be the rich or the poor. We all have our judgements in society. Let’s just for once, stop judging, and start helping each other out. Only then wil l we be able to see the true changes that will for sure, ratify our country not for the worse, but for the better.

Enzyme Catalysis Essay

Enzymes are proteins that act as catalysts to regulate metabolism by selectively speeding up chemical reactions in the cell without being consumed during the process. During the catalytic action, the enzyme binds to the substrate – the reactant enzyme acts on – and forms an enzyme-substrate complex to convert the substrate into the product. Each type of enzyme combines with its specific substrate, which is recognized by the shape. In the enzymatic reaction, the initial rate of activity is constant regardless of concentration because the number of substrate molecules is so large compared to the number of enzyme molecules working on them. When graphed, the constant rate would be shown as a line, and the slope of this linear portion is the rate of reaction. As time passes, the rate of reaction slowly levels with less concentration of the substrate. This point where the rate starts to level is called the Kmax, in which the peak efficiency of enzymes is reached. In order to start the reaction, reactants require an initial supply of energy called activation energy. The enzymes work by reducing the amount of free energy that must be absorbed so that less required energy leads to faster rate of reaction. The rate of catalytic reactions is affected by the changes in temperature, pH, enzyme concentration, and substrate concentration. Each enzyme has an optimal temperature at which it is most active; the rate of reaction increases with increasing temperature up to the optimal level, but drops sharply above that temperature. Most enzymes have their optimal pH value that range from 6 to 8 with exceptions, and they may denature in unfavorable pH levels. An increase in enzyme concentration will increase the reaction rate when all the active sites are full, and an increase in substrate concentration will increase the rate when the active sites are not completely full. The enzyme used in this lab is catalase, a common catalyst found in nearly all living organisms. Catalse is a tetramer of 4 polypeptide chains, each consisting of more than 500 amino acids. Its optimum pH is approximately 7, and optimum temperature is about 37 Â °C. The primary catalytic reaction of catalase decomposes hydrogen peroxide to form water and oxygen as shown by the equation: 2 H2O2 > 2 H2O + O2 . Within cells, the function of catalase is to prevent damage by the toxic levels of hydrogen peroxide by rapidly converting them to less dangerous substances. In this lab, we will show how catalase from 2 different sources (pure and potato extract) affects the rate of reaction by using titration to measure and calculating the decomposition rate of hydrogen peroxide (H2O2) to water and oxygen gas with enzyme catalysis. Part II – Material and Methods In Part 2A, I tested for catalase activity by using the seriological pipette to transfer 10mL of H2O2 into a beaker. The serological pipette was utilized in all transfer of substances in this lab because of its high quality and accuracy in measurement, especially with delicate control of volume and graduations that extend all the way to the top. Then, I used another serological pipette to add 1mL of catalase in the beaker. After observation, I analyzed and recorded the results. The above procedure was repeated with the boiled catalase solution using another beaker and serological pipette. I analyzed and recorded the results after examination. In Part 2B, I established the baseline to determine the amount of H2O2 present in the nominal solution without adding the enzyme. I used serological pipettes (for the same reason mentioned above) to transfer 10mL of H2O2 in a beaker previously labeled as baseline and 1mL of distilled H2O into the same beaker after that. Next, I added 10mL of 1. 0M H2SO4 into the beaker and mixed the solution by gently swirling the beaker. The sulfuric acid was used to lower the pH and thereby stopping the catalytic activity. Using the serological pipette, I removed 5mL of the mixture into a different beaker to assay for the H2O2 amount through titration. This was done particularly through the titration technique because it can determine the concentration of a reactant – in this case, remaining amount of H2O2 – with volume measurements. After recording the initial burette reading, I placed the assay beaker underneath a burette containing KMnO4 and gradually added the titrant with controlled drops while gently swirling the beaker until the color of the mixture turned permanently pink or brown. Then, I recorded the final burette reading. The potassium permanganate was specifically used because its excess amount will cause the solution to change color, and the amount used to change the color is proportional to amount of remaining H2O2. In Part 2D, I measured the rate of H2O2 decomposition with enzyme catalysis in 5 different time intervals of 10, 30, 60, 120, and 180 seconds. After labeling 5 beakers with each time interval, I transferred 10mL of H2O2 to each beaker with the serological pipette (for the same reason mentioned in Part 2A). For the 10 second time interval, I added 1mL of catalase extract and swirled the beaker for 10 seconds. Next, I added 10mL of H2SO4 to stop the reaction. I repeated the above procedure 4 more times, varying the 10 second time interval to 30, 60, 120, 180 seconds. Then, using the serological pipette, I removed 5mL sample from each of the 5 beakers and found the amount of remaining H2O2 by titration with KMnO4. The reason and procedure for titration was identical to those in Part 2B. Part IV – Discussion In Part 2A, the enzyme activities of catalase and boiled catalase were observed. According to the data, the bubbles began to form in the mixture when the catalase was poured into H2O2. The bubbles are the O2 that results from the breakdown of H2O2 as the catalase takes effect. In the case of boiled catalase, there were no bubbles, which points to the absence of oxygen. This absence shows that unlike previous catalase, boiled catalase had no effect on the rate of reaction. The data supports the background information provided in the Introduction. The boiling of the catalase will alter its temperature above its optimal level, and that explains the significantly decreased reaction in the boiled catalase mixture compared to the catalase mixture. In Part 2B, the data represents the amount of H2O2 used in the reaction without enzyme catalysis, hence establishing the baseline. The collected data of initial reading and final reading was used to calculate the baseline of 4. 7mL KMnO4, which is proportional to the amount of H2O2. The 4 groups combined data as a class and took the average of the 4 baselines by liminating the highest and lowest number and taking the average of remaining 2 numbers. The established baseline was 4. 4mL. In the Charts A1 through B2 of Part 2D, the collected data of initial reading and final reading was used to calculate the amount of KMnO4 by subtracting the initial from the final. Since the amount of KMnO4 is proportional to the amount of H2O2 remaining, it was used to calculate the amount of H2O2 used in the reaction by subtracting it from the baseline. The computed data and the time intervals were graphed into 2 scatter plots separated by the type of catalase (pure and potato extract) with the lines of best fit drawn. The trend that should have shown in all 4 graphs was a steady increase from zero in the beginning and a gradual leveling off into a horizontal line towards the end. However, the actual results did not exactly come out as expected. In Graph A1, the data of Group 1 did steadily increase in the beginning, but the amount in 120 seconds was off and the data of Group 3 started with a negative amount, which went up and down throughout the time intervals. In Graph B1, the data of Group 2 started with a steady increase and slightly declined towards the end although the graph started at a negative number. In the same graph, the data of Group 4 also started negative and declined further, but it increased rapidly in the time intervals of 30-120 seconds and slightly declined at the end. Out of all the groups, the data of Group 2 was the most closest to the expected and the data of Group 4 was the most skewed. Overall, most groups had a line of best fit that began with a steady line that gradually smoothed out into a curve after, which matched the expected graph. Generally, the rate was the highest in the beginning from 0 to 120 seconds because that was when the H2O2 and catalase were first combined and the substrate molecules outnumber the enzyme, allowing the enzyme to collide with substrates more frequently. The rate was lowest towards the end after 120 seconds because that is a while after the hydrogen peroxide began to be decomposed and there is less of the substrate to bind with the enzyme, which means slower rate of reaction. This corresponds to the both graph’s line of best fit, which relatively supports the background information. The rate of enzyme activity on the reaction would decrease with lowered temperature since the lowered average kinetic energy of the molecules decrease the chances of the enzyme colliding and binding with the substrate. Also, the enzyme may be denatured with low enough temperature. The function of catalase is inhibited by sulfuric acid. The sulfuric acid removes the enzyme’s function as a catalyst by transfiguring the protein conformation, which is critical to the binding of the enzyme to its substrate because the specificity is entirely dependent on the structure. Part V – Error Analysis The data from Part 2D did not completely support the background information, which could be explained by errors that was made in the lab. One major error in the data was the negative amount of H2O2 used in the 10 second time interval with exception of Group 1. This may be the result of a human error made in the process of titration. A student may have had trouble controlling the amount of KMnO4 with the burette, unable to record the exact amount at which the color of the mixture changed and adding too much KMnO4. This would have resulted in larger amount of KMnO4 used, thus, leading to a smaller amount of H2O2 used in the solution, which could result in a negative number. Another major error was the up and down fluctuation in the graph drawn from the data of Group 3 and Group 4. This could be due to any measurement error made during the lab, such as the measurement for the sample used in the assay. The directions called for 5mL of the mixture to be titrated; however, students may have measured wrong or mistaken the amount to more or less than 5mL. The assay of more than 5mL would result in a smaller amount of H2O2 used and the assay of less than 5mL would result in a larger amount of H2O2 used, which would account for the incorrect fluctuation of the graphs. Part VI – Conclusions In this lab, I conclude the following: Part 2A: ?Catalase reacts with H2O2 and produced H2O and O2 while boiled catalase does not engage with the substrate. This is shown by the formation of bubbles in the catalase mixture and the absence of bubbles, which indicates absence of oxygen, in the boiled catalase mixture. The function of catalase is affected by temperature because the boiling of the catalase denatured its catalytic ability, thus leading to absence of bubbles in the boiled catalase mixture. Part 2B: ?The amount of H2O2 remaining in the catalyzed reaction is generally less than that in the established baseline due to faster rate in the decomposition. In the data of Group 1, the amount of KmnO4 (proportional to the remaining amount of H 2O2) is 4. 4mL, 4. 2mL, 3. 9mL, 4. 2mL, and 3. 9mL over different time intervals. They are less than or equal to the baseline of 4. 4mL. Part 2D: ?The rate of catalytic reaction changes over time; the rate is constant in the beginning and gradually decreases towards the end, leveling off into a curve from a line. This is best illustrated in the best fit line of Group 2 data in Graph B1. ?The rate is highest when the reaction begins and becomes lower as time passes. The slope of the linear portion of all graphs in the data is greater than the slope of the gradually curving graph with increasing time interval.

City of Mumbai (Bombay) Essay

Towns and cities have a long history in our world, but opinions vary on whether any particular ancient settlements can be considered to be a city. The first true towns are sometimes regard as large settlements where the populations were no longer simply farmers of the surrounding area, but began to take on specialized occupations, and where trade, food storage and power was centralized. By definition of the city, the first we know of were located in Mesopotamia and in Egypt along the Nile. Before this time it was uncommon for communities to reach considerable size, although there were exceptions such as Jericho and Mehrgarh. Among the early cities, Mohenjo-daro of the Indus Valley Civilization was the largest, with an estimated population of 41,250 , as well as the most developed in many ways, as it was the first to use urban planning, municipal governments, grid plans, drainage, flush toilets, urban sanitation systems, and sewage systems. Our course examines politics and government of selected cites such as Chicago and Miami, this paper will shed light on Mumbai, one the world’s most important and fastest growing city. Mumbai is the most populated city in the all of India and the home of world renowned Bollywood, yet there are still many that have never even heard of the city. This is mostly due in fact to its recent name change; the majority of people around the world still refer this city as Bombay but in 1995 the major city went under a name change and now goes by the name of Mumbai. Present-day Mumbai was originally a group seven islands, and artifacts found near Kandivali, in northern Mumbai indicate that these islands had been inhabited since the Stone Age. Documented evidence of human habitation dates back to 250 BC, when it was known as Heptanesia. In 1534, the Portuguese took over the islands from Bahadur Shah of Gujarat, and named it Bom Baia, Portuguese for â€Å"good bay†. In 1668 these islands were leased to the British East India Company which founded a deep harbor on the east coast of the islands to be ideal for setting up their first port in the sub-continent. Not long after, the population rose from 10,000 in 1661, to almost 6 times that in the next fifteen years. The year 1869 marked the opening of the Suez Canal, which transformed Bombay into one of the largest seaports on the Arabian Sea. Over the next few decades the city grew into a major urban centre, this was spurred by major improvements in infrastructure and the  construction of many of the city’s institutions. India’s independence in 1947 labeled the city as the official capital of Bombay State, and in 1950 with the incorporation of the southern parts of Salsette Island, the city expanded to its present limits. Until the 1970s Calcutta remained as India’s most populous city, but thanks to a construction boom and a significant influx of migrants, Bombay would overtake Calcutta and to this day hold the title of India’s most populous city. And finally as stated earlier, in 1995, the city was renamed Mumbai by the government of Maharashtra, in keeping with their policy of renaming colonial institutions after historic local appellations. As of today the population of Mumbai is approximately 13 million, with a staggering density of roughly 29,000 persons per square kilometer. The ratio of women to men is about 81%; this gap is created by working males who come from rural areas. Mumbai’s overall literacy rate is above 86%, which is higher than the national average. Another surprising figure is the low crime rate; for a city of its size, Mumbai has a moderate crime rate. Mumbai recorded 27,577 incidents of crime in 2004, which is down 11% from 30,991 in 2001. The most common language spoken on streets of Mumbai is an informal form of Hindi, known as Bambaiya, which can be best described as a blend of Hindi, Marathi, Indian English and some invented words. Unfortunately, Mumbai suffers urbanization problems resembling those in many fast growing cities in developing countries such as the ones we study in the course. Issues of widespread poverty, poor public health and high unemployment affect a large section of the population. Also, with little available space to live, Mumbai inhabitants often reside in overcrowded, yet expensive housing, usually far from workplaces, which leads them to make long commutes on crowded mass transit, or clogged air polluted roadways. According to the Business Week, around 45-48% of the population lives in shantytowns and slums. Mumbai is known across the world as the commercial, but primarily, entertainment capital of India. When focusing on Mumbai it’s impossible to ignore its entertainment industry. Most of India’s major television and satellite networks are headquartered in Mumbai, as well as its major  publishing houses. It is hard to find someone, even all the way here in Montreal that hasn’t seen a Bollywood movie. But its not all lights, camera, action in Mumbai, the city also houses important financial institutions, such as the Reserve Bank of India, the Bombay Stock Exchange, the National Stock Exchange of India as well as the corporate headquarters of many Indian companies. Thanks to its immense business opportunities and the relatively high standard of living Mumbai has attracted people from all over India and around the world which makes it a hodgepodge of diverse communities and cultures. The bulk of Mumbai’s prosperity is no longer due to the textile mills and the seaport, the local economy has been diversified to include financial services, engineering, diamond polishing, healthcare and information technology. MumbaÄ « contributes 10% of India’s factory employment, 40% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of foreign trade and Rupees 40 billion (US$ 9 billion) in corporate taxes. The city is run by the Brihanmumbai Municipal Corporation (BMC) (formerly the Bombay Municipal Corporation), with executive power vested in the Municipal Commissioner, who is an IAS officer appointed by the state government. The Corporation comprises 227 directly elected Councilors representing the twenty four municipal wards . Mumbai isn’t immune to the commuting nightmares that face the citizens of most modern-day metropolitans. The general public, even those considered the upper class, rely on public transport to travel to and from their workplace. The lack of car parking spaces, horrendous traffic and poor road conditions makes it pointless for even those who can afford it, to own a vehicle. None the less, MumbaÄ « is a very unique city, already over 13 million citizens it continues to grow but at the same time continues to prosper and become one of the greatest cities of the 21st century.

Managerial Finance Essay

You have been at your job with East Coast Yachts for a week now and have decided you need to sign up for the company’s 401(k) plan. Even after your discussion with Sarah Brown, the Bledsoe Financial Services representative, you are still unsure as to which investment option you should choose. Recall that the options available to you are stock in East Coast Yachts, the Bledsoe S&P 500 Index Fund, the Bledsoe Small-Cap Fund, the Bledsoe Large-Company Stock Fund, the Bledsoe Bond Fund, and the Bledsoe Money Market Fund. You have decided that you should invest in a diversified portfolio, with 70 percent of your investment in equity, 25 percent in bonds, and 5 percent in the money market fund. You have also decided to focus your equity investment on large-cap stocks, but you are debating whether to select the S&P 500 Index Fund or the Large-Company Stock Fund. In thinking it over, you understand the basic difference in the two funds. One is a purely passive fund that replicates a widely followed large-cap index, the S&P 500, and has low fees. The other is actively managed with the intention that the skill of the portfolio manager will result in improved performance relative to an index. Fees are higher in the latter fund. You’re just not certain on which way to go, so you ask Dan Ervin, who works in the company’s finance area, for advice. After discussing your concerns, Dan gives you some information comparing the performance of equity mutual funds and the Vanguard 500 Index Fund. The Vanguard 500 is the world’s largest equity index mutual fund. It replicates the S&P 500, and its return is only negligibly different from the S&P 500. Fees are very low. As a result, the Vanguard 500 is essentially identical to the Bledsoe S&P 500 Index Fund offered in the 401(k) plan, but it has been in existence for much longer, so you can study its track record for over two decades. The graph below summarizes Dan’s comments by showing the percentage of equity mutual funds that outperformed the Vanguard 500 Fund over the previous ten years. So for example, from January 1977 to December 1986, almost 70 percent of equity mutual funds outperformed the Vanguard 500. Dan suggests that you study the graph and answer the following questions: 1. What implications do you draw from the graph for mutual fund investors? If I was to draw any implications from the graph for mutual fund investors it would be an expectation that the investors will outperform the market. As with any business the high performers will continue performing and the low performers will be let go. If we were looking at the level of market efficiency it would be expected that mutual funds would outperform the market. It is expected that half of all investors will outperform the market. 2. Is the graph consistent or inconsistent with market efficiency? Explain carefully. I believe that the graph shows consistency with market efficiency, but even the most efficient of markets must be willing to spend on research to outperform the market and even then many investors do not outperform the market. The graph is consistent with market efficiency because if even the highest performers are not outperforming the market, even with high financing, then as would be expected average investors will not be outperforming the market. 3. What investment decision would you make for the equity portion of your 401(k) account? Why? If I was to make an investment decision based on the equity portion of this 401K plan I would choose to invest in the S&P 500 index. There should also be investments made in small cap funds as this will help diversify the portfolio. Small cap funds however are not available as an option so the S&P 500 would be the best choice as an investment decision.

Describe only four (4) factors that create a current account deficit Essay

Describe only four (4) factors that create a current account deficit. Leave a space between each factor - Essay Example Deficit therefore implies that the value of the payment for the imports is greater than the receipt from the exports. The factors responsible for a current account deficit are:- Decline in domestic savings The domestic savings of a country is the path of increasing investments as in economics savings is considered to be identical to investments. If there is a continuous decline in the savings of a particular country then the scope of investment will causes an increase in the real interest rate of the country. Increase in the domestic interest rate (real) in turn attracts more foreign investment in the country as the scope of return is expected to be high. With increasing foreign investment the demand of the home currency in the foreign exchange market also increases because of the need of  Ã‚   currency conversion. This creates an upward pressure on the value of the domestic currency in comparison to the foreign currencies. Moreover, with the decrease in savings as a percentage of the total Gross Domestic Product of the country, consumption increases. Thus the demand for goods and services in the economy increases and if the domestic producers fail to meet up the increasing domestic demand of the country the import of the country increases resulting in a deficit in the current account. (Arnold).

Crime Prevention Strategy Essay Example | Topics and Well Written Essays - 1500 words

Crime Prevention Strategy - Essay Example d finally coming up with actionable strategies for dealing with the crime problem, to be recommended to the Tucson Police Department and all leveraging the SARA model as the overall framework for the exercise (Center for Problem-Oriented Policing, 2013; Hoffman, Legosz, and Budz, 2005; City of Tucson, 2013). The City of Tucson Police Department details incidences of major crimes in the city over a period from 1997 to 2001 and breaks down statistics for different crimes. The plots reveal a general downward trend in incidences of crimes from homicides to arson to and robberies, with some crimes peaking in some years and some in other years in the early part of the last decade, with the exception of drug-related crimes, or so-called â€Å"Narcotic Drug Law Cases†, which have been relatively sticky and persistent over the observation period, varying over a relatively narrow range and generally being intractable from 1997 all the way to 2011, with the rates actually peaking and the n returning to 1997 levels in the intervening period of time. This is the chosen crime problem for the purposes of this discussion. It is worth noting that as of 2011, the incidence of such crimes is recorded at about 1,000 per 100,000 persons living in the city, an uptick from the 900 per 100,000 persons recorded in 1997 (City of Tucson, 2013b, p. 8). II. Discussion A. The Crime Problem, Qualitative and Quantitative Measures The plot below details the occurrence of the narcotic drug law crime problem in the city of Tucson from 1997 to 2011, as earlier mentioned, showing the relative stubbornness or persistence of this crime problem over time (City of Tucson, 2013b, p. 8): Graph Source: City of Tuczon, 2013b, p. 8 In the plot above, one can see that from 1997 to 2011, there was a considerable uptick in the drug crime problem in the city, with the last set of figures from 2003 to 2011 seeing the city facing a seesaw battle with the problem over time, and with the rates stubbornly hig her compared to the rates that were recorded in the latter part of the last century (City of Tuczon, 2013b), In contrast to this crime problem, the city seems to have fared better battling other crimes, which as can be shown from corresponding plots have been on downward trends after peaking at various points in the intervening years from 1997 to 2011. From a strategic point of view, there is value in further examining this problem in hopes of helping the Tuczon Police Department deal with the stubborn drug problem and improve the statistics in line with the progress that has been made dealing and briging down the incidence of other major crimes (City of Tuczon, 2013). From the field, we are able to get qualitative counterparts to the drug statistics provided by the police department above. One can classify the drug problem in Tucson as consisting of two main parts, one having to do with prescription drug abuse, which has the aid of health care workers in some cases, and one having to do with the trade in illegal substances such as crystal meth, which

Comparison of Perfect Competition and Monopoly Essay

Comparison of Perfect Competition and Monopoly - Essay Example This essay describes two of the market structures, such as perfect competition and monopoly by comparing and contrasting the various defining characteristics of both structures. Economics classify markets, according to the industry within which the firms work and how they affect the overall economy of the country. However, on the other hand, industry is the combination of various economic variables, which determine the overall nature, characteristics as well as extent of the competition within that particular industry. There are different market structures which define the various and unique characteristics of the different market structures present in the economy. Monopoly and perfect competition are two of the most important market structures which are present in the economy offering different advantages and disadvantages to the consumers. Perfect competition is a market structure in which there are large numbers of fully informed buyers and sellers of a homogenous product with no obstacles to entry or exit of firm in the long run. Monopoly is often characterized by the market power where monopoly as the ability to influence the market specially in terms of the total quantity produced and sold in the market. It is believed that perfect competition is something where resources are efficiently utilized and efficiency is achieved as perfect market tends to maximize the total utility of the consumers. Monopoly firm has the ability to charge higher prices which ultimately reduce the consumer surplus for the firm.

Scale-Free Brain-Wave Music from Simultaneously EEG and fMRI Research Paper - 1

Scale-Free Brain-Wave Music from Simultaneously EEG and fMRI Recordings - Research Paper Example The scientists conducted the study for the propose of improving the few methods that had been developed to translate human EEG to music by developing a new method of translating both brain EEG and FMRI signals to music for a better reflection of the internal functioning activities of the brain (Lu, Wu, Yang, Luo, Li & Yao, 2012). In this method, there was recording of the simultaneous EEG-FMRI. The subjects were a thirty year old female (subject A) and a fourteen year old female (subject B). The scanning took place when the two subjects were in a resting state (Lu, Wu, Yang, Luo, Li & Yao 2012). In the part of composing music, there was referencing of the EEG records to zero with software known as REST developed in the laboratory. They choose the EEG for the purpose of brainwave music, which is at the central region of the brain and is a channel that the body movement does not affect (Lu, et al. 2012). This is the second method of the study. Music note consists of four characters, timber, duration, pitch and intensity. There was more attention to pitch and intensity (Lu, et al. 2012). In this part, wood was fixed together with piano, and the results were that it changed according to the persons hobbies at the same time as the EEG wave determined the duration. The recording of the EEG-FMRI brain music involved the following; The intensity of a music note (IM) is relative to the logarithm of the AP which changes according to the Fechner’s law MI=klgAP+1. In this equation, K and 1 are constant. MI is partly related with pitch since both of them are defined by something related to the amplitude of EEG (Lu, et al. 2012). Intensity of the music was represented by adoption of the FMRI signal instead of the AP. The figure below shows the mapping rules used between the attributes of a music note and brain physiological signals. The FMRI reflects signal to the BOLD signal. On the other hand, the EEG

Choose an international business that interest you. Identify Essay

Choose an international business that interest you. Identify challenges in its business environment that are of current strategi - Essay Example Therefore it becomes imperative for an organization to carry out some research works prior to starting any business operation. Most of the organizations around the world depend heavily upon the market research and environmental analysis to develop preventive measures for themselves. For a growing business there are even more challenges compared to a business that has already been established. As the business unit starts to grow, along with the opportunities, various challenges also come up and then it needs a range of solutions. However solution that worked in one situation might not be suitable during another situation due to changing business environment (Infoentrepreneurs, n.d.). In addition to facing the challenges of the present day business, it has become imperative to achieve incessant developments of the organizational competencies, expertise, skills and capabilities of the employees (Sarlak, 2010, p.38). In this context of the study, the organization chosen to depict the bus iness challenges and to suggest a possible solution for the company is Aston Martin. The primary rationale behind choosing the organization is that, there have been numerous reports which illuminates that Aston Martin is faced with different types of business challenges. Thus in order to get deeper insights of the issues as well as to offer solutions to it, the study has been carried out. It will highlight the marketing and promotional strategies of Aston Martin and thereafter in-depth analysis of the internal and external environment of the company will be carried out. The next segment will identify the challenges faced by the company and possible solutions will be suggested. Finally the report will conclude highlighting the key findings and important points of the study. Nevertheless before getting into deep a brief introduction of the chosen company is presented below. Aston Martin: A Brief Overview Aston Martin Lagonda Limited or what we usually call Aston Martin is the designer , manufacturer and marketers of deluxe sports car. The company was founded in the year 1913 by Lionel Martin and Robert Bamford (Pigott, 2005, p.134). It is presently headquartered at Gaydon, Warwickshire, United Kingdom. From the year 1994 to the year 2007, the company operated as a subordinate of the Ford Motor Company. The company specialized in manufacturing sports cars. As of 2010 the company had employee strength of around 1250. Also according to the reports the revenue of the company of 2010 was ?474.3 million. The major competitors of Aston Martin include SRT Viper, McLaren Nissan, Ferrari and Bugatti among the others. Aston Martin primarily targets the higher income group or elite group of customers. Likewise the company positions itself as a company that is offering value to the customers since long with unmatchable luxury and performance. The company has faced a number of issues and challenges from the time of its inception. However every time the company has successfully overcame the challenges. Challenges and resistances never depart away permanently and therefore at every point of time the company has to deal with the challenging business situations. The next half of the report will shed light on the marketing mix and the promotional techniques used by the company to carry out the operation